Lifesaving Window x JHPIEGO: A Powerful Holiday Window Display in NYC Shines a Light on Maternal Health  

Client: JHPIEGO

During the 2024 holiday season, we transformed a New York city storefront into a Tanzanian delivery room eliciting donations from holiday shopping. 2x weeks to produce and very little budget.

This holiday season, New York City’s renowned holiday window displays—known for their dazzling lights, rhinestone-encrusted decor, and breathtaking artistry—welcomed an unexpected addition. Launching on December 20, “Life-saving Windows: A Look Into Maternal Health,” presented by Jhpiego, a global leader in maternal and newborn health, transforms the traditional festive storefront on the Upper East Side of Manhattan into a moving, thought-provoking depiction of a real-life delivery room. 

 Located at 803 Madison Avenue, the installation invited visitors to engage in a powerful story of resilience, hope, and the transformative power of healthcare.  The unique window display highlighted the real-life journey of Helena Paschal from Moshi Village, Tanzania.  When Helena’s water broke, she was miles away from proper medical care. Without a trained midwife, she was forced to deliver her own baby and ultimately cut her umbilical cord with a kitchen knife. Tragically, her baby did not survive. Thanks to Jhpiego’s interventions, Helena’s second pregnancy had a dramatically different outcome. Her premature baby, Neema, thrived with proper care and was a healthy four-month-old by the following December holidays. 

“This activation is a powerful testament to the life-saving impact of timely, accessible health care. By sharing Helena’s journey, we aim to honor the resilience of mothers everywhere. It is our call to action to everyone—to join us in building a future where no mother or child’s health is left to chance,” said Dr. Leslie Mancuso, President and Chief Executive Officer of Jhpiego  

Production Partner: Frequency Pictures

Modelo x Lowrider Magazine | International Women’s Day

Client: Modelo

Lowriding. An icon of Mexican street culture in  LA. A sexist macho community that treats women as nothing more than accessories to cars. But in reality, Latina Lowriders have been building their own cars, and fighting for respect for over 50 years. As the Mexican beer rooted in championing the Latino fighting spirit, Cerveza Modelo had to give Latina Lowriders the representation they deserve. Modelo partnered with MotorTrend and bring Lowrider Magazine back. Modelo dedicated every page to celebrating women and their contributions to the culture. The magazine was written and designed by Chicana women and every ad was donated to Latina owned business on International Women’s Day. Modelo launched the magazine at the county’s largest Lowrider Car Show. The issue was mailed to Lowrider’s former subscriber and sold on Ebay, starting bidding wars online, getting headlines in media outlets most relevant to our community, and inspiring an ad that aired during male dominated programming. The issue also sparked a much needed conversation on social and Modelo turned a male-centric icon into a source of empowerment for women.

Modelo x Hispanic Heritage Month - One in 6 Pack

Client: Modelo

Las Vegas Grand Prix - Formula 1

Client: Las Vegas Tourism

LAS SHOEY

For the second year of the Las Vegas Grand Prix, Vegas dropped a second round of limited edition F1 LVGP x Vegas Shoeys made out of 4 different styles inspired by the destination. We partnered with Frequency Films x Major Wavez. We created & supplied our own exclusive, limited-edition Las Vegas shoe that doubled as a celebratory chalice which were handed out to all the leading properties in Vegas leading up to the F1 Grand Prix.

• Lines formed 5 hours prior to establishments being opened and all 4x Shoey drops sold out in minutes

• Las Shoey TikTok post generated nearly 10mm+ impressions reposted by many media outlets including F1 & SkySports F1.

Welcome Party for the F1 Drivers

We created the welcome party of welcome parties for the F1 champs.

• Created ‘Welcome to Las Vegas’ replica signs with customized panels welcoming each of the drivers to LVGP

• One of the signs was featured in the paddock itself where they were photographed with the drivers as they arrived

• Included a party with the Blue Man Group & Elvis impersonators

• Social content featuring the drivers’ arrivals with the signs included posts from @mclaren, @scuderiaferrari, @alphatuarif1, @redbullracing

• Custom made F1 Podium

SUPER BOWL VIII

Client: Las Vegas Tourism

Las Vegas Tourism: Super Ball

ABOUT THE ACTIVATION

The Super Bowl in 2023 was held in Phoenix, Arizona but the following year, it was being announced that the Big Game would be held in the city of all cities, Las Vegas. Our clients, Las Vegas Convention and Visitors Authority (LVCVA) gave us an amazing brief to make a big splash.

The Idea

It started out as a blimp, then it became a hot air balloon. Not just any hot air balloon, but a football-shaped hot air balloon. And there was only one in the country and we found it, costed it out, figured out logistics and then the idea got killed because we couldn’t overshadow Phoenix’s spot in the sun (pun intended). So what was the next best thing? How about creating a giant football on a flat-bed truck? Can we add the never before seen Super Bowl VIII and Las Vegas logo on it? Can we replicate an exact NFL football? Well, now we’ve got the football, can the truck drive from the Phoenix Super Bowl to its new home, in Las Vegas? Actually while we’re at, can we build turf underneath the football so it looks like a football field? Can we wrap the truck in our design? Wait even better - stadium lights built on the turf so it can arrive on the Strip as night fell, highlighting our beautiful Super Ball.  

• 9x days to execute

• 30x crew members working round the clock to create the life-like Super Ball

• 1,200lb ball towering 13 feet high and 8x feet in diameter + a wrapped flat bed truck that looked like a football field

• FPV Drone team, an Inspire drone, go-pros fastened on the truck itself, as well as the follow car, Arri Alexa and finally…. a tesla with a Russian arm

• Delivered over 30 pieces of content within 24 hours

• 64 million impressions

• 3.5 million engagements

• Picked up by media outlets locally (KTVN News2), Nationally (NBC Sports, Cision, Adweek) and Internationally (Esto Mexico)

PRESS